Gildan Activewear continues its surge towards complete market dominance in the custom t-shirt arena. According the latest A.C. Nielsen S.T.A.R.S. Data Report for March, Gildan increased its market share in custom t-shirts by 24.1% boosting its year-to-date total increase for the product by 16.3%. Hanes was the only other major custom t-shirt manufacturer to post gains sporting a modest increase of 3.5%. Hanes narrowed its year-to-date market share loss to -1.5% from 4.9% the previous month. We view this as a very positive step for Hanes and our expectations are that they will continue to pick up additional market share as buyers of custom t-shirts continue to turn their back on Fruit, Anvil and Jerzees.  
   
Gildan currently owns a 65.1% share of the custom t-shirt market, followed by Hanes at 10.7%, Anvil at 10.2%, Jerzees at 6.3% and Fruit still hovers at 4.7%. The Jerzees brand is in deep trouble and it appears that management’s commitment to the marketplace is questionable. Expect to see Hanes make a modest effort to broaden its line and continue to pick up incremental market share points.  We see Hanes climbing to 13% market share by year’s end.

Buy cheap Gildan t-shirts but first read our review on the Gildan 6.1 ounce custom tee shirt. We do Custom Screen Printing, Custom Embroidery and Digital Printing on Custom T-Shirts.

04/19/2010
Little Falls, New Jersey 07424