THE TRUTH ABOUT DIGITAL T-SHIRT PRINTING - PART 1
NEWS: Not all digital t-shirt printing is equal - equipment is the main factor.
By Kevin Kelly

Digital printing on custom t-shirts is the most important wave of innovation to hit the decorated apparel industry since the first multi station automatic t-shirt presses were introduced decades ago. Like all new technologies, the medium has experienced growing pains that will persist for years to come.  The stride’s made by one company is mind blowing. That company is Kornit Digital Printing Equipment, the leader in digital custom t-shirt technology.

As an industrial digital t-shirt printer with 20 plus years experience in screen printing and embroidery, I can attest to the fact that today’s technology is not short on print quality. For t-shirt printers like us who are used to running automatic carousel presses that pump out 400 – 800 shirts per hour, direct to garment printing is slow. Our biggest complaint is that hourly yields are comparable to running embroidery equipment, not t-shirt printing equipment. We are fairly certain that speed will improve over the next few years just as ink and print quality has.

We use only Kornit Digital t-shirt printing machines. To the average customer that has very little meaning. We can qualify this very easily. Would you rather dig a ditch with a tablespoon or a backhoe? That is the difference between the gear we use when compared to all other equipment on the market. We have evaluated every piece of digital t-shirt equipment on the market and found that Kornit is the only gear that can consistently produce results in an industrial environment. Most of our competitors do not use Kornit equipment due to the relatively high initial costs. Those individuals pay a price down the road in print quality, product durability, production speed and the associated costs of production. We have become the number one digital t-shirt printer in the USA by choosing the right technology and developing our own methodology that we guard like Fort Knox

Kornit Digital custom t-shirt machines are the only machines that can pre-treat garments as part of the printing process. All other brands must pre-treat their garments prior to the printing process as a separate function. This one small step often leads to the night and day results we see from customers who show us goods printed by other companies. Most of those customers are dissatisfied. By not pre-treating garments during the printing process the garment is exposed to many factors that often lead to inconsistent print results and a lack of consistent durability.




End Part One

Blue Heron is the nation’s leading digital t-shirt printer. We print exclusively with Kornit Digital Equipment. We also screen print and do embroidery in-house.

 


07/21/2010
Little Falls, New Jersey 07424