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I launched my first web-based business in 1997. Since then, I have been involved in developing a multitude of sites that offer decorated custom t-shirts. One thing I have learned is that digital direct-to-substrate custom t-shirt printing is an ideal process for a web-based business. In fact, I might even venture to say it is the best vehicle for print-on-demand technology.

Having learned how to be successful through the school of hard knocks, there are many tips and tricks to ensuring a website is profitable. Here, I offer some advice on how to navigate through
some of the pitfalls In the custom tee shirt .

CHOOSE A NICHE
If you Google "T-shirt printers," the search results will come up in hundreds of pages. How can anyone stand out in those results? The answer is to choose a market where it's possible to get more recognition in search results and where there are fewer result pages to browse through.

Take preprinted and custom apparel for sororities for example. Consider building an ecommerce site around keywords such as "custom sorority T-shirts" or "sorority custom T-shirt designs." Even using a domain that incorporates it, i.e. XYZsororityteeshirts.com, will help land that business in more targeted search results........ READ FULL STORY IN PRINTWEAR MAGAZINE

01/03/2012
Little Falls, New Jersey 07424